About Us

Liquid Ideas was founded in 2000. We have a team of 25, comprising social strategists, PR practitioners, clever creatives and gifted designers. We were born into the world of food and wine and our roots in hospitality shape everything we do. We believe in being the perfect hosts; we strive for authenticity and always work with purpose. In 2015 we were proud to win PR Week Asia Boutique [Independent] PR Consultancy of the Year.

Our point of view

The world is now hyper-social-crazy-connected, making it easier and faster for ideas to spread than ever before.

Look at our work

We understand lifestyle and culture from the inside, and we use that understanding to build all sorts of brands.


The Liquid Ideas team is a class act and always flawless in commitment, genuine passion and execution. The team may have changed and evolved but the culture is always rock solid.  We greatly value your support and would not be where we are without you guys.


After the release of the Matt Moran/REAP video, my phone was ringing off the hook. I have never seen or experienced so much online hype around OzHarvest in such a short period of time.

CEO and Founder, OzHarvest

Liquid Ideas is, in my view, the best wine industry PR firm in Australia. I say this because the team, headed by Stuart Gregor, is imaginative, energetic and efficient.

Australian Wine Companion

Liquid Ideas is an agency that continues to be a delight to work with. What makes a great agency is undoubtedly its people, and I’m glad to have a wonderfully talented and passionate team of individuals looking after us as true partners to our business and brands.


PR Manager, Kellogg’s Australia & New Zealand

In my world, the best PR comes in the form of short, sharp releases or phone calls that have been cleverly tailor-made to my needs, or blow-me-away, wow moments worth leaving the office for. Liquid Ideas never fails to deliver on either front.

National Travel Editor, News Corp Australia

I cannot express my sincere gratitude for all of your dedicated & hard work for the development & execution of the Great Whiskey Rumble. Flawless, professional…best in class! You folks really nailed it… I  just showed up & talked about my favourite subject. I am going to convey this weeks’ success to other markets I visit around the world.

Master Ambassador, Canadian Whisky, Beam Suntory

Deciding to work with Liquid Ideas for the launch of the Sydney Tea Festival was probably the single best decision and investment we made. The team worked hard, were great partners and supporters, and delivered a mountain of high quality media coverage for the event, which in turn drove visitation. It was awesome and we love them.

Festival Director, Sydney Tea Festival