We launched Four Pillars Gin into the Australian gin market through product seeding, brand partnerships, influencer engagement and social media strategy, events and always-on media relations.
Four Pillars Gin
We were challenged to generate buzz and awareness around the launch of Four Pillars Gin into the Australian market and to maintain momentum and attention after launch, continually keeping Four Pillars front-of-mind in the increasingly crowded Australian craft gin market.
We positioned Four Pillars Gin as aspirational, premium, and Modern Australian – the number one choice for interested gin drinkers. We continue conversations through a strong always-on media relations campaign including product seeding, brand partnerships, events and social media support.