We were challenged to get the Association of Financial Advisers’ spokespeople, brand and consumer resources into mainstream and lifestyle media. To do this we developed and distributed a media release, an infographic focusing on the moments in life that people could use a financial adviser, and social media content. Using these resources we targeted our contacts in the lifestyle space with stories and interview opportunities. We secured comprehensive financial advice spreads in Men’s Health and Yours Magazine, a feature article in the Huffington Post Australia and written financial advice in The Daily Telegraph’s ‘Ask Victoria’ section.