We created a media strategy to announce the results of Kellogg's CSR initiative, Breakfast For Better Days.
Breakfast for Better Days
We were challenged to further build trust in the Kellogg’s brand by demonstrating its commitment to providing breakfast to kids and families in need. We piggybacked on the release of charity partner Foodbank’s release of the Hunger in the Classroom report to announce Kellogg’s donation of 3 million serves of cereal as part of their Breakfast for Better Days initiative.
The initiative resulted in positive media coverage, including an interview with a Kellogg’s Senior Brand Manager on Sky Business Smart Money program.