The opening of Chin Chin Sydney in October 2017 introduced the quintessentially Australian restaurant born in Melbourne to a Sydney audience.
Launch of Chin Chin Sydney
The opening of Chin Chin Sydney was the first interstate move for one of Australia’s leading independent restaurant groups, The Lucas Group.
Our brief was to introduce the new Chin Chin Sydney brand to a NSW and broader Australian audience through a long-lead influencer and media relations campaign.
Across the projects to date we have achieved over 220 clips across broadcast, online and print including Good Food, Gourmet Traveller, Delicious Magazine, 2GB, The Australian, Habitus, The Guardian, AFR, The Daily Telegraph, Marie Claire Magazine and Sky News.