Continental Cook Ups on The Morning Show
We inspired mums to cook with Continental’s range of stocks, meal bases and side dish through ongoing media relations, social media and influencer engagement.
Continental Cook Ups on The Morning Show
We secured a partnership with Channel 7’s The Morning Show which saw Continental’s Head Chef, Julianne Lever, cook up a series of meals to inspire mum in the kitchen. The campaign was part of a drive to demystify what goes into the pack. The segments provided an opportunity to educate consumers that the real ingredients in Continental are picked when they’re in season and then simply dried and skillfully prepared by local chefs.