We generated buzz and awareness ahead of a legendary summer, with the launch of two limited edition flavours that celebrated two iconic Australian legends: Jimmy Barnes and Dame Edna Everage.
We positioned Drumstick as the legendary taste of Aussie summer and creatively brought the Aussie legends campaign to life through influencer engagement and media relations.
Messaging celebrated Aussie flavours matched to Jimmy Barne’s and Dame Edna Everage’s huge Aussie appetites for life!
Dan Murphy’s Cellar Launch
Kellogg’s Kawa Cereal Cafe
Elderflower Tonic and Lemon Tonic Launch
Log Cabin Launch