We held the largest ever glow-in-the-dark surf stunt to celebrate the start of summer.
We were challenged to build awareness and relevance with young Australians to strengthen Strongbow’s association with summer and refreshment.
To mark the start of summer, Strongbow joined forces with legendary surfing filmmaker Jack McCoy (Endless Summer II), Bali Strickland and Eugene Tan (Aquabumps) to capture Australia’s largest glow-in-the-dark surf attempt at Bondi Beach. On summer’s eve, 17 Strongbow surfers descended upon Bondi Beach in custom-made glow-in-the-dark surfboards and wetsuits as an official “welcome to summer” for Strongbow.
Housed on Facebook and YouTube, the stunt resulted in global-earned media coverage.