Gourmet Game Launch
We were challenged to change perceptions of Kangaroo meat in Australia.
We needed to bust negative myths around kangaroo meat and give Macro Meats’ Gourmet Game and Paroo ranges a positive voice.
We consulted on brand image and packaging development and undertook an influencer audit, prior to creating an influencer campaign to inspire consumers to try Gourmet Game and Paroo meats.
The campaign brought about a real change of perception around kangaroo amongst influential chefs and media consumers, resulting in widespread positive coverage well exceeding KPIs.
Dan Murphy’s Cellar Launch
Kellogg’s Kawa Cereal Cafe
Log Cabin Launch
Bad Sweater Day