I Will Do
We announced the partnership between Rexona, the AIS and Adam Goodes to launch the ‘I Will Do’ sports goal platform with a sports media launch and media relations campaign.
We created buzz and awareness about the #IWILLDO platform by leveraging Adam Goodes as a Rexona ambassador to announce the launch of the campaign.
Dan Murphy’s Cellar Launch
Kellogg’s Kawa Cereal Cafe
Elderflower Tonic and Lemon Tonic Launch