We positively launched Kellogg’s Open for Breakfast platform to media, bloggers, influencers and consumers.
Kellogg’s Kawa Cereal Cafe
Our brief was to positively launch Kellogg’s Open for Breakfast platform to media, bloggers, influencers and consumers. Reframe cereal as not only a nutritious breakfast, but as a great base with which to make amazing creations. Insight – people are enjoying cereal outside the usual breakfast hour.
To communicate that Kellogg was ‘Open for Breakfast’ we opened Sydney’s first cereal café – the Kellogg x Kawa Cereal Café. Sydneysiders got the opportunity to taste the bespoke menu items – each of which incorporated one of the Kellogg cereals – and were also encouraged to make their own amazing creations using cereal.
We also partnered Kellogg’s with Everyday Gourmet’s Justine Schofield to create a series of content housed on the Open for Breakfast platform.
210 pieces of social media coverage were achieved and 63 media clips with a combined reach of 9.2million
40 media and influencers attended the launch of the Kellogg’s X Kawa cereal café including Good Food, BuzzFeed, Nova 969 and the Jugernauts