Log Cabin Launch
To launch Gelato Fiasco and raise awareness of the brand amongst millennial males, we collaborated with brand experience agency, Yakusan to open ‘The Log Cabin’ – a cabin-themed gelato car in Fitzroy, Melbourne.
Log Cabin Launch
To launch Gelato Fiasco and raise awareness of the brand amongst millennial males, we collaborated with brand experience agency, Yakusan to open ‘The Log Cabin’ – a cabin-themed gelato car in Fitzroy, Melbourne. To generate excitement and footfall for The Log Cabin, we invited key media and influencers to a media event, and hosted bloggers throughout the 6-week pop-up period.