We built awareness of the Mud House brand in the Australian market by involving media and influencers in an adventurous event out of Sydney.
Mud House shares its homeland’s adventurous spirit and we wanted to share this personality as part of our media and influencer relations campaign for the brand. This was an opportunity to re-introduce the Mud House brand to the Australian market, along with its winemaker Ben Glover.
To cut through in the cluttered space that is NZ wines, we wanted to create an experience that gave a ‘taste for adventure’ the Mud House way.
To do this, we gave Sydney media a ‘taste for adventure’, whisking them away for an intimate event that included a private tour of The Cook’s Co-op farm and a family-style lunch on the banks of the Hawkesbury River hosted by renowned chef and farm owner Martin Boetz.