We launched Lewis Road Creamery NZ butter to the Australian market with an influencer and media strategy and Black Star Pastry partnership.
Lewis Road Creamery
Everyday To Artisan
Lewis Road Creamery was launching in Australia – our job was to support this retail launch by generating product awareness among the hospitality industry and consumers. The ultimate goal was to support the sales team by increasing consumer demand.
To achieve this, we partnered with one of Australia’s most renowned breadmakers, Black Star Pastry, to send the product out to media, influencers and Australia’s top chefs. This supported the product story which was born in NZ out of a love for a decent slice of sourdough with a good chunk of butter. Alongside this, we partnered with Australia’s top food bloggers to run a consumer competition encouraging trial and communicating key messages.
We won chef, influencer and consumer endorsement on social and traditional media.