Launch Special K’s new brand equity campaign: #OwnIt
Special K #OwnIt
Launch Special K’s new brand equity campaign: #OwnIt. Take consumers on the journey with Special K’s evolution from a diet brand to a wellness brand.
Inspire consumers to ditch the doubt.
Seven out of ten women have an ‘I hate my body’ moment every single week
We partnered with body image specialists, Body Positive Australia on a content series answering women’s biggest questions, facilitated a series of body positive workshops and launch with a burst of consumer and trade media relations.
171 pieces of media coverage across metro and suburban print, lifestyle magazines, online news and lifestyle sites and radio
A combined reach of over 4,500,000 against reach KPI of 2,500,000