We launched the Sumo Mandarin for their second season with media relations and blogger engagement, recipe development and product seeding.
Sumo Mandarin Launch
We launched the short-and-sweet Sumo Mandarin season to the Australian market. Utilising our influential network of media and influencers, we encouraged trial and recipe experimentation using this versatile fruit.
We also collaborated with online lifestyle websites Gastronomy and Trolley’d to create delicious food and drink recipes and beautiful photography, resulting in a hugely successful campaign which smashed all KPIs.