We reinforced Beam Suntory as the leading whisk(e)y authority in Australia through media and trade engagement.
The Great Whisk(e)y Rumble
Our brief was to make it known to the drinks industry and Australian drinkers that Beam Suntory has the most exciting and diverse whisk(e)y portfolio in the world.
To make as much noise as possible about the four major whisk(e)y brands – Laphroaig, Jim Beam, Canadian Club and Suntory – we created itineraries for four global brand ambassadors, were responsible for the media relations and trade engagement relating to the inaugural Great Whisky Rumble event and created a VIP influencer whisky-tasting event.
In a three-week period, editorial on the Beam Suntory whisky portfolio reached more than 3 million Australians and the campaign has become a global example of best in class execution.
Dan Tullio, Global Ambassador, Canadian Club
“Flawless, professional…..Best in class. You folks really nailed it…….I just showed up & talked about my favourite subject. I am going to convey this weeks’ success to other market I visit around the world. Hopefully they take this template and replicate it over & over.”