We handled the media launch of the NSWRL True Blues Gala Dinner.
NSW Rugby League
True Blues Gala Dinner
Our brief was to work with the NSW Rugby League to launch the True Blues initiative – an initiative which honours every player who has played representative football for NSW.
We were responsible for all media relations – managing news and sport media and briefing all talent for all live media opportunities – resulting in a reach across traditional media of more than 4 million during launch week.