Our Team

Narelle is ever-passionate about great people, great ideas and great results. Despite half-hearted attempts at island sabbaticals and her love for international in-house, brand comms roles, Sydney & agency life keeps luring her back and she wouldn’t have it any other way. 

Narelle’s international experience across London, New York, LA and Asia has given her years worth of entertaining stories at dinner parties.  And great brand comms experience, happily fuelling 10 fabulous years as co-founder and Managing Director of the award-winning Bang Public Relations. She gets equally excited working with global powerhouse brands as with brand new, start up challengers.  May also have appeared in Sex and the City, true story.

Sally Lewis has been involved in writing about, talking about, living and breathing the best of food, wine and travel in Australia and globally for 20 years.  Sally’s career includes more than a decade working on magazine titles including Vogue Entertaining + Travel, Australian Gourmet Traveller and Gourmet Traveller WINE and was editor of The Age Good Food Guide for three years. Sally rejoined the business in February 2017 as Media + Hospitality Director with the best contact book in the business. 

Hayley is passionate about building cultural value for consumer brands and using culture as a catalyst to meet business objectives. A natural storyteller, she loves creating powerful narratives that travel across channels and markets with ease.

Over the course of her career she’s helped world famous brands and boutique businesses including the likes of Visa, Berlei, ghd, 3 mobile, Diageo (Baileys, Tanqueray), PepsiCo (Pepsi Max, 7 UP, Doritos, Smiths) and Johnson & Johnson (Acuvue). She’s run the full marketing communications gamut and has supported brands and clients to navigate global brand strategy, content creation, social strategy, research, SEO, influencer partnerships, sponsorships, issues management, media relations and more. With a career split across Sydney and London, plus in-house and agency communications experience, she aims to bring diverse thinking to the table, always.

Her work has received award recognition from the PRIA, MarCom Awards, PRWeek Global Awards, Asia Pacific PR Awards and Silver Anvil Awards. While in the UK, she was named within PR Week’s 30 Under 30 and shortlisted for PR Moment’s Young Professional of the Year.

Belinda has over 15 years experience gained in Australia and Europe developing and leading successful communications campaigns for global brands from the consumer lifestyle, travel and entertainment, FMCG, alcohol and retail fields. From creating sponsorship platforms for Dubai Tourism, Audi, Telstra, Wella and Pernod Ricard, to developing global PR platforms for brands like American Express, Mumm Champagne and Hugo Boss, through to hosting events for over 1000 key influencers for luxury brands. Belinda knows the consumer lifestyle and communications sector.  She is passionate about delivering creative ideas that  are developed through intelligent insights to drive brand growth.

After a year sabbatical frolicking in Melbourne and eating and drinking her way across Italy, Frankie has returned to Liquid Ideas where she started as a Communication Council graduate in 2013.   

Frankie has worked across a variety of lifestyle clients, and has a particular interest in non-for-profits and the drinks industry as well as a desire to understand the world of Behavioural Economics.

Half Italian, Frankie wishes she was also half Mexican, loves second hand treasures and believes tequila is one of the ways to, yet the only way out of a hangover.

Gillian started with Liquid Ideas in May 2015 after almost a year travelling throughout Latin America. While there, she volunteered at an orphanage in Guatemala, swam with sea lions in the Galapagos Islands and got engaged! She came back to Sydney to celebrate her Grandmother’s 100th birthday. Prior to that, Gillian worked in the very different world of PR and policy/lobbying. In her three years at the industry association Consult Australia, Gillian was editor of the association’s magazine, looked after newsletters and reports, managed all PR/media relations and worked on policy submissions and thought-leadership papers.

Sophie is the backbone of the business, managing all elements of HR, budgeting, contracts, processes and procedures. She has 20 years’ experience in people, finance and administration roles both in Sydney and London.  Sophie has lived in France, walked across Spain, loves her food and is a mum to two beautiful kids.

Grace joined the Liquid Ideas team in 2010. She is immensely IT-savvy and commercially minded.

She previously trained as a medical professional, but favours finance! As the mathematical brain of the business, she manages finance, budgets and office administration. Grace is passionate about landscape photography, is a keen traveller, and has proudly left her mark at the Mt Everest Base Camp.

Laura spent six years sailing around the world co-ordinating the international travel and logistics for professional sailors, so she is Liquid Ideas’ go-to girl for logistics, flights, transfers and accommodation bookings. She also mixes up a tasty – and very authentic – Rum Punch!

Lizzy is a Sydney sider newbie after growing up in Perth her whole life. She is currently across a range of clients including De’Longhi, Universal Sony, Luna Park and Southtrade’s Fever-Tree.  Lizzy has a serious sweet tooth and a love affair/ mild addiction to coffee and is obviously a mad West Coast Eagles supporter (‘caarn Eagles!).

Having lived between the country and city her whole life, Millie returned to Sydney after university and joined the Liquid Ideas team in 2016. She currently works across a broad range of clients from Universal Sony to Four Pillars to Unilever. Millie thinks there’s nothing better than having a drink in the sun, but would happily pack up and move to New York in the middle of a snow storm.

Following a nine-year stint working as a food journalist in Sydney and London and across titles such as Delicious Magazine, BBC Good Food and Gourmet Traveller, Heidi found her place at Liquid Ideas among the stellar portfolio of food and wine clients in February 2019. When Heidi is not at her desk, she can probably be found galivanting around town sampling the city’s best cafes, bars and restaurants or at home in the kitchen pouring over her many cookbooks.

Alexandra has in excess of fours years’ experience in public relations across food, beauty and lifestyle sectors. She currently works across a range of clients including Delonghi, Kenwood, Kellogg’s and Universal Sony. She is passionate about influencer engagement and enjoys a good coffee, wine and cheeseboard.

A Sydney girl born and bred, Gabby has also spent time living in Hong Kong and Madrid. She joined Liquid Ideas in July 2018 after two years in London, where she worked in global PR in the world of luxury and design. Gabby then decided that the weather was enough of a reason to move back to Sydney. That and her dog, Beau.

Matt grew up on the South Coast and graduated from the University of Wollongong in 2015. Matt’s first job was as a child actor in the debut music video for Australian band Grinspoon’s song ‘Repeat’. Forever striving to top that early achievement, Matt has since worked in the wonderful world of social media across a range of industries, including alcohol and hospitality. Most recently, Matt worked in the non-profit sector at the Dry July Foundation and recently returned from a trip across Mexico, Central America and United States, where he volunteered at an urban farming non-profit in Harlem, New York City. Outside of work, you’ll find Matt blissing out on a meditation stool, listening to Spanish dance music, or tagging friends in a frustrating amount of memes.

Born and bred in India, Neha moved to Sydney to pursue a career in Public Relations. She holds a Double Masters degree in Journalism, and Public Relations and Advertising. She has been a part of exciting, cross-discipline campaigns for RedBull, VOSS, Ben & Jerry’s, Nikon, Tabasco, IGA, Electrolux and Campbell Arnott’s. She currently works on Universal Sony, De’Longhi, Kenwood, R U OK?, Hellmann’s and Holsten. Her passion lies in publicity and planning unconventional campaigns.  Neha is a big movie buff who loves all things Hollywood. You will find her sipping on G&Ts and playing board games in her spare time.

After interning at Liquid Ideas earlier in 2018, Eilis joins the team full-time after completing a Bachelor of Arts (Media and Communications) at USYD. Eilis brings with her an excitement and thirst for knowledge as she kick starts her career in the wonderful world of PR. Earlier in 2018, Eilis went on a media study tour in Seoul, which saw her stay in the ranks of a South Korean First Army Corps base camp and visit the country’s leading newsrooms.  When she’s out of office, Eilis can be found beachside with an iced latte in hand by day and a G&T by night.

After completing a degree in journalism at University of Technology, Hannah made the switch to the world of PR, realising her love for  food and wine was the perfect fit at Liquid Ideas! She currently works across a range of clients including Singapore Airlines, Universal Sony, Luna Park as well as our wine clients. On a summer weekend you can find her relaxing on the beach, sipping on G&Ts and over winter, racing down the slopes at the snow.

Sidney joined Liquid Ideas in 2019 after completing her Bachelor of International Business degree at Monash University in Melbourne, where she studied abroad at China’s world-renowned Peking University.  Her love of hospitality and experience working at one of our favourite clients, Pt Leo Estate, introduced her into the PR industry where she now has plenty of opportunities to enjoy her two favourite things in life, wine and cheese on a Friday afternoon.

After three years of living and working in Amsterdam, Cameron finally admitted it was time to be an adult and return home to Sydney. Cameron is known to be scared of strong women which makes Liquid Ideas a particularly intimidating place for him to work. Fortunately, he was recently promoted to Head Spider-Catcher which has given him some leverage over the team. In between this and getting items down from the top shelves, Cameron works across a range of clients including Coopers, Cobram Estate and Universal Sony.  In his free time you’ll hear Cameron telling stories of his backpacking adventures across Europe and the Middle East and repeating jokes that weren’t very funny the first time around.

Michelle is a multidisciplinary graphic designer, who landing in Sydney from not-so-sunny Manchester 6 years ago and has never looked back. Having worked for a number of boutique agencies and leading digital media companies, she has over a decade of experience and a range of clients operating in fashion, technology, not-for-profit, travel and hospitality. A creative problem solver, who combines design and marketing ideas, resulting in well formulated brand solutions.

With a passion for creating brands that help to improve business, she also likes to keep Gorman in business with the occasional splurge!