Our Team

Stuart is widely regarded as one of Australia’s leaders in marketing, public relations and influencer engagement. He has led Liquid Ideas since 2000 and continues to be excited and inspired by great brands telling authentic stories across all media.

Stuart loves storytelling – whether it’s on his blog, on the radio, via social media or via his soapbox. Rest assured, his thoughts can always be heard! It’s no secret that Stuart knows pretty much everyone you need to know in Australia, and if he doesn’t, he knows someone who’ll make an introduction. He’s passionate about every sort of sport imaginable and makes the best negroni in town.

Sally Lewis has been involved in writing about, talking about, living and breathing the best of food, wine and travel in Australia and globally for 20 years.  Sally’s career includes more than a decade working on magazine titles including Vogue Entertaining + Travel, Australian Gourmet Traveller and Gourmet Traveller WINE and was editor of The Age Good Food Guide for three years. Sally rejoined the business in February 2017 as Media + Hospitality Director with the best contact book in the business. 

Amy is a Pom, passionate about integrated marketing campaigns and insight-driven communications. Her early career was spent in top London agencies working across a variety of big- name clients. She heads up the Kellogg’s brand portfolio and the Unilever food team at Liquid Ideas. She’s fanatical about pesto, is a keen traveller and loves nothing better than getting her teeth stuck into a good brief.

After a year sabbatical frolicking in Melbourne and eating and drinking her way across Italy, Frankie has returned to Liquid Ideas where she started as a Communication Council graduate in 2013.   

Frankie has worked across a variety of lifestyle clients, and has a particular interest in non-for-profits and the drinks industry as well as a desire to understand the world of Behavioural Economics.

Half Italian, Frankie wishes she was also half Mexican, loves second hand treasures and believes tequila is one of the ways to, yet the only way out of a hangover.

Gillian started with Liquid Ideas in May 2015 after almost a year travelling throughout Latin America. While there, she volunteered at an orphanage in Guatemala, swam with sea lions in the Galapagos Islands and got engaged! She came back to Sydney to celebrate her Grandmother’s 100th birthday. Prior to that, Gillian worked in the very different world of PR and policy/lobbying. In her three years at the industry association Consult Australia, Gillian was editor of the association’s magazine, looked after newsletters and reports, managed all PR/media relations and worked on policy submissions and thought-leadership papers.

Laura spent six years sailing around the world co-ordinating the international travel and logistics for professional sailors, so she is Liquid Ideas’ go-to girl for logistics, flights, transfers and accommodation bookings. She also mixes up a tasty – and very authentic – Rum Punch!

Sophie is the backbone of the business, managing all elements of HR, budgeting, contracts, processes and procedures. She has 20 years’ experience in people, finance and administration roles both in Sydney and London.  Sophie has lived in France, walked across Spain, loves her food and is a mum to two beautiful kids.

Grace joined the Liquid Ideas team in 2010. She is immensely IT-savvy and commercially minded.

She previously trained as a medical professional, but favours finance! As the mathematical brain of the business, she manages finance, budgets and office administration. Grace is passionate about landscape photography, is a keen traveller, and has proudly left her mark at the Mt Everest Base Camp.

Juliana joined Liquid Ideas in 2015 after completing a Bachelor of Commerce at the University of Sydney. Juliana is obsessed with great food and wine and has a particular interest in the drinks industry.

She also enjoys cooking, is an amateur pianist and will never quit sugar.

Having lived between the country and city her whole life, Millie returned to Sydney after university and joined the Liquid Ideas team in 2016. She currently works across a broad range of clients from Fairfax to Rexona to Canadian Club. Millie thinks there’s nothing better than having a drink in the sun, but would happily pack up and move to New York in the middle of a snow storm.

Lizzy is a Sydney sider newbie after growing up in Perth her whole life. She is currently across a range of clients including Unilever brands LYNX and Rexona, Tilda Rice and Southtrade’s Fever-Tree.  Lizzy has a serious sweet tooth and a love affair/ mild addiction to coffee and is obviously a mad West Coast Eagles supporter (‘caarn Eagles!).

Born and bred in Sydney, Grace completed a Bachelor of International Relations and a Post Grad degree in Journalism before jumping the fence into PR and joining Liquid Ideas in 2015. Before this she spent several years travelling wherever she could, living and studying in Mexico for eight months. She doesn’t mind the odd yoga class, jumping in the ocean, watching the news and eating and drinking at all the great food spots around Sydney and abroad. As the youngest child in her family, Grace struggles to sit still or stay quiet.

Before starting at Liquid Ideas in 2016 Nicole studied media at Macquarie University whilst working in the wholesale office at Simon Johnson Fine Food Provider. Nicole was born and bred in Sydney however often travels far to visit family. Nicole loves trying new foods and thoroughly enjoys wine and cheese.

Maddie interned with Liquid Ideas for 18 months while she completed her Bachelor of Media (PR and Advertising) at UNSW, and chose us as her first legitimate PR job. She’s thrilled to be immersing herself in the world of wine, hospitality and travel.

Her current clients include The Lucas Group, Dan Murphy’s and Singapore Airlines. She’s impressively organised, takes pride in knowing the who’s who for her clients and is currently the custodian of our 5,000 strong database of influencers.

Outside of work beyond relaxing with friends and watching Game of Thrones, Maddie has a  passion for social justice that has seen her volunteer regularly.

Liz spent three years living in rural New South Wales where she studied and enjoyed the serenity before moving back to the Big Smoke and into the fast-paced realm of social media, online publishing and PR.

Liz loves music, reading and a comfy chair – preferably all at once.

Jaimee joined Liquid Ideas in early 2016. She started her career as an account manager in the world of advertising, before finally finding her true calling in creative. Jaimee works across all of our clients managing print and digital design, in-house photography and creation of social content.

Jaimee considers herself to be a burrito aficionado and believes most problems can solved with a Gin and Tonic.