Our Team

Stuart is widely regarded as one of Australia’s leaders in marketing, public relations and influencer engagement. He has led Liquid Ideas since 2000 and continues to be excited and inspired by great brands telling authentic stories across all media.

Stuart loves storytelling – whether it’s on his blog, on the radio, via social media or via his soapbox. Rest assured, his thoughts can always be heard! It’s no secret that Stuart knows pretty much everyone you need to know in Australia, and if he doesn’t, he knows someone who’ll make an introduction. He’s passionate about every sort of sport imaginable and makes the best negroni in town.

Narelle is ever-passionate about great people, great ideas and great results. Despite half-hearted attempts at island sabbaticals and her love for international in-house, brand comms roles, Sydney & agency life keeps luring her back and she wouldn’t have it any other way. 

Narelle’s international experience across London, New York, LA and Asia has given her years worth of entertaining stories at dinner parties.  And great brand comms experience, happily fuelling 10 fabulous years as co-founder and Managing Director of the award-winning Bang Public Relations. She gets equally excited working with global powerhouse brands as with brand new, start up challengers.  May also have appeared in Sex and the City, true story.

Sally Lewis has been involved in writing about, talking about, living and breathing the best of food, wine and travel in Australia and globally for 20 years.  Sally’s career includes more than a decade working on magazine titles including Vogue Entertaining + Travel, Australian Gourmet Traveller and Gourmet Traveller WINE and was editor of The Age Good Food Guide for three years. Sally rejoined the business in February 2017 as Media + Hospitality Director with the best contact book in the business. 

Belinda has over 15 years experience gained in Australia and Europe developing and leading successful communications campaigns for global brands from the consumer lifestyle, travel and entertainment, FMCG, alcohol and retail fields. From creating sponsorship platforms for Dubai Tourism, Audi, Telstra, Wella and Pernod Ricard, to developing global PR platforms for brands like American Express, Mumm Champagne and Hugo Boss, through to hosting events for over 1000 key influencers for luxury brands. Belinda knows the consumer lifestyle and communications sector.  She is passionate about delivering creative ideas that  are developed through intelligent insights to drive brand growth.

Jemma Lee joined Liquid Ideas in 2011 and since then has worked on a variety of clients across the travel, drinks, hospitality and FMCG industries. Jemma is currently leading client direction in the business and after all these years sees it her duty to champion the Liquid Ideas culture and traditions.. Jemma is studying her MBA at AGSM and is smart, savvy, thoughtful and creative. Her favourite memory at Liquid Ideas is when she held the Melbourne Cup in a bar. There’s a photo.

Thom has 11 years agency experience in the Australian and UK markets leading major campaigns and integrated brand activations for clients such as Universal Sony Pictures Home Entertainment, HP, EE, Optus, Telstra, Dyson, Twitter, Spotify, Woolworths and Coles.  A career highlight for Thom was launching EE, the UK’s first 4G mobile network at London’s Battersea Power Station where Nicole Scherzinger attended the event wearing the world’s first ‘Twitter dress’.

Thom is all about balance – when he’s not on the couch binge watching movies and TV series, he’s at the gym doing a spin class. When he’s not drinking Chardonnay, he’s drinking kombucha.

After a year sabbatical frolicking in Melbourne and eating and drinking her way across Italy, Frankie has returned to Liquid Ideas where she started as a Communication Council graduate in 2013.   

Frankie has worked across a variety of lifestyle clients, and has a particular interest in non-for-profits and the drinks industry as well as a desire to understand the world of Behavioural Economics.

Half Italian, Frankie wishes she was also half Mexican, loves second hand treasures and believes tequila is one of the ways to, yet the only way out of a hangover.

Gillian started with Liquid Ideas in May 2015 after almost a year travelling throughout Latin America. While there, she volunteered at an orphanage in Guatemala, swam with sea lions in the Galapagos Islands and got engaged! She came back to Sydney to celebrate her Grandmother’s 100th birthday. Prior to that, Gillian worked in the very different world of PR and policy/lobbying. In her three years at the industry association Consult Australia, Gillian was editor of the association’s magazine, looked after newsletters and reports, managed all PR/media relations and worked on policy submissions and thought-leadership papers.

Laura spent six years sailing around the world co-ordinating the international travel and logistics for professional sailors, so she is Liquid Ideas’ go-to girl for logistics, flights, transfers and accommodation bookings. She also mixes up a tasty – and very authentic – Rum Punch!

Sophie is the backbone of the business, managing all elements of HR, budgeting, contracts, processes and procedures. She has 20 years’ experience in people, finance and administration roles both in Sydney and London.  Sophie has lived in France, walked across Spain, loves her food and is a mum to two beautiful kids.

Grace joined the Liquid Ideas team in 2010. She is immensely IT-savvy and commercially minded.

She previously trained as a medical professional, but favours finance! As the mathematical brain of the business, she manages finance, budgets and office administration. Grace is passionate about landscape photography, is a keen traveller, and has proudly left her mark at the Mt Everest Base Camp.

Fie holds a Master in Business Communication and she has worked in the Copenhagen media and advertising industry for five years. Her experience and passion lie within social and digital media, copywriting, concepting and strategy, which is exactly what she works on at Liquid Ideas.

Fie is born and bred in Denmark, but she has fled to Sydney for a few years to escape the cold Scandi weather. The only thing missing down under is salty liquorice and real Danish danishes!

Lizzy is a Sydney sider newbie after growing up in Perth her whole life. She is currently across a range of clients including Unilever brands LYNX and Rexona, Tilda Rice and Southtrade’s Fever-Tree.  Lizzy has a serious sweet tooth and a love affair/ mild addiction to coffee and is obviously a mad West Coast Eagles supporter (‘caarn Eagles!).

Having lived between the country and city her whole life, Millie returned to Sydney after university and joined the Liquid Ideas team in 2016. She currently works across a broad range of clients from Universal Sony to Four Pillars to Unilever. Millie thinks there’s nothing better than having a drink in the sun, but would happily pack up and move to New York in the middle of a snow storm.

Emma is a food and wine enthusiast and has established a career specialising in these areas. After completing high school in her native Canada, Emma attended the prestigious culinary arts school Le Cordon Bleu which unearthed an even greater passion and curiosity for the hospitality industry. Emma has worked (and eaten) her way through Canada, Scotland and Australia, and underpins her practical experience with degrees in business (restaurant management) and journalism. Prior to joining Liquid Ideas, Emma worked at The Cru brand specialists and in the editorial team at Australian Gourmet Traveller magazine.

When not found around a table, Emma may be caught indulging her other passion, synchronized swimming.

Alexandra has in excess of fours years’ experience in public relations across food, beauty and lifestyle sectors. She currently works across a range of clients including Delonghi, Kenwood, Kellogg’s and Universal Sony. She is passionate about influencer engagement and enjoys a good coffee, wine and cheeseboard.

Before starting at Liquid Ideas in 2016 Nicole studied media at Macquarie University whilst working in the wholesale office at Simon Johnson Fine Food Provider. Nicole was born and bred in Sydney however often travels far to visit family. Nicole loves trying new foods and thoroughly enjoys wine and cheese.

Tess made the natural progression from interning at Liquid Ideas into a full time role. Whilst she studied International Relations and Criminology in her undergrad, her passion and drive for PR came from her involvement with The Women’s Cancer Foundation – Ovarian Cancer Institute. This led her to complete her Masters in PR and Advertising in 2017.

If Tess isn’t at a Swans game, long lunching with a good Chardonnay or at the local bowlo with friends, she’ll be running in the morning making sure she catches the early morning sunrise.

Maddie interned with Liquid Ideas for 18 months while she completed her Bachelor of Media (PR and Advertising) at UNSW, and chose us as her first legitimate PR job. She’s thrilled to be immersing herself in the world of wine, hospitality and travel.

Her current clients include The Lucas Group, Dan Murphy’s and Singapore Airlines. She’s impressively organised, takes pride in knowing the who’s who for her clients and is currently the custodian of our 5,000 strong database of influencers.

Outside of work beyond relaxing with friends and watching Game of Thrones, Maddie has a  passion for social justice that has seen her volunteer regularly.

Megan joined Liquid Ideas as an overly eager intern at the beginning of 2017 and not shortly after, joined the Liquid team on a permanent basis.  Prior to Liquid Ideas Megan has spent most of her adult life in between bars and events (both professionally and personally), so Liquid Ideas felt like the natural choice.

Megan is currently in the middle of completing her Masters in Public Relations at UTS, but beyond the library and work you can find Megan impatiently waiting for the next season of Game of Thrones whilst enjoying one too many negronis at a bar somewhere in Sydney.

Lauren joined the team with a background in Social Media and Hospitality. Alongside a life in Social Media and content creation,  Lauren has spent a majority of her professional career working in bars and fine dining restaurants both in Sydney and abroad. She’s been known to travel great lengths for good food, is partial to a good Southside and the occasional Negroni and believes the single hardest question to answer is
“What would your last meal be?”

Michelle is a multidisciplinary graphic designer, who landing in Sydney from not-so-sunny Manchester 6 years ago and has never looked back. Having worked for a number of boutique agencies and leading digital media companies, she has over a decade of experience and a range of clients operating in fashion, technology, not-for-profit, travel and hospitality. A creative problem solver, who combines design and marketing ideas, resulting in well formulated brand solutions.

With a passion for creating brands that help to improve business, she also likes to keep Gorman in business with the occasional splurge!

After making the study switch from a Law to Commerce (Marketing and Public Relations), Hannah landed an intern position with Liquid Ideas, after a stint at lifestyle website Eat Drink Play. These roles allowed her to turn her deeply researched hobbies of eating, drinking and communicating into glorious industry experience.

Getting the call on her birthday that she’d been offered a full time role at Liquid Ideas, she joins us in 2018 to begin her first ‘adult’ steps into the wild world of PR. Bringing with her a soy flat white and a positive attitude – two ‘must haves’ to conquer any day.