{"id":105,"date":"2024-05-28T04:07:01","date_gmt":"2024-05-28T04:07:01","guid":{"rendered":"https:\/\/liquidideas.com.au\/?page_id=105"},"modified":"2026-02-19T23:11:50","modified_gmt":"2026-02-19T23:11:50","slug":"what","status":"publish","type":"page","link":"https:\/\/liquidideas.com.au\/?page_id=105","title":{"rendered":"What"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-887ca23 e-flex e-con-boxed e-con e-parent\" data-id=\"887ca23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bd023cd e-con-full e-flex e-con e-child\" data-id=\"bd023cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dde24bb elementor-widget elementor-widget-heading\" data-id=\"dde24bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Channel agnostic, we\u2019ve got the smarts, people-power and contacts to deliver the approach that\u2019s right for you \u2014 whether that\u2019s PR, social media, traditional advertising, influencer or events.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c1f223 e-con-full floaty e-flex e-con e-child\" data-id=\"2c1f223\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2f33b elementor-widget elementor-widget-image\" data-id=\"ca2f33b\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"788\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/BUBBLE2.png\" class=\"attachment-large size-large wp-image-1768\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/BUBBLE2.png 1023w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/BUBBLE2-300x296.png 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/BUBBLE2-768x757.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce8392 elementor-absolute e-transform can elementor-widget elementor-widget-image\" data-id=\"3ce8392\" data-element_type=\"widget\" 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src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/Canadian-Club-Dry-Can-375ml-Bayfields-Liquor-Superstore.png\" class=\"attachment-full size-full wp-image-1775\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f628bc9 elementor-absolute e-transform gin elementor-widget elementor-widget-image\" data-id=\"f628bc9\" data-element_type=\"widget\" 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size-full wp-image-1779\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/gin.png 294w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/gin-124x300.png 124w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9de84b elementor-absolute e-transform lemon elementor-widget elementor-widget-image\" data-id=\"c9de84b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-18,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"268\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/lemon.png\" class=\"attachment-full size-full wp-image-1780\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bebbec elementor-absolute e-transform cup elementor-widget elementor-widget-image\" data-id=\"4bebbec\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.5,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2001\" height=\"2001\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1.png\" class=\"attachment-full size-full wp-image-1782\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1.png 2001w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1-300x300.png 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1-1024x1024.png 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1-150x150.png 150w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1-768x768.png 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/whiskey_glass_220825-1-1536x1536.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6030e74 elementor-absolute e-transform fork elementor-widget elementor-widget-image\" data-id=\"6030e74\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.1,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:84,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2001\" height=\"2001\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1.png\" class=\"attachment-full size-full wp-image-1781\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1.png 2001w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1-300x300.png 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1-1024x1024.png 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1-150x150.png 150w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1-768x768.png 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/06\/fork_220825-1-1536x1536.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d9a09 e-flex e-con-boxed e-con e-parent\" data-id=\"10d9a09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af9848c elementor-widget__width-inherit tabby elementor-widget elementor-widget-html\" data-id=\"af9848c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"tab\">\n  <button class=\"tablinks social\" onclick=\"openCity(event, 'Social')\" onmouseover=\"openCity(event, 'Social')\" id=\"defaultOpen\">Social & paid media<\/button>\n  <button class=\"tablinks partnerships\" onclick=\"openCity(event, 'Partnerships')\" onmouseover=\"openCity(event, 'Partnerships')\">Partnerships<\/button>\n  <button class=\"tablinks events\"  onclick=\"openCity(event, 'Events')\" onmouseover=\"openCity(event, 'Events')\">Events<\/button>\n <button class=\"tablinks influencer\"  onclick=\"openCity(event, 'Influencer')\" onmouseover=\"openCity(event, 'Influencer')\">Influencer<\/button>\n <button class=\"tablinks production\"  onclick=\"openCity(event, 'Production')\" onmouseover=\"openCity(event, 'Production')\">Production<\/button>\n<button class=\"tablinks media\"  onclick=\"openCity(event, 'Media')\" onmouseover=\"openCity(event, 'Media')\">Earned Media<\/button>\n<button class=\"tablinks strategy\"  onclick=\"openCity(event, 'Strategy')\" onmouseover=\"openCity(event, 'Strategy')\">Marketing\/Campaign Strategy<\/button>\n<button class=\"tablinks branding\"  onclick=\"openCity(event, 'Branding')\" onmouseover=\"openCity(event, 'Branding')\">Branding<\/button>\n<\/div>\n<div id=\"tabcontent\">\n<div id=\"Social\" class=\"tabcontent\">\n  <h4>Whether it\u2019s always-on organic, paid campaigns or influencer marketing, we can plan, create, implement and optimise your content for a presence that\u2019s digital-first and culturally led.<\/h4>\n<\/div>\n\n<div id=\"Partnerships\" class=\"tabcontent\">\n  <h4>We live and breathe brand partnerships, creating unions that are win-win and deliver ROI.<\/h4>\n<\/div>\n\n<div id=\"Events\" class=\"tabcontent\">\n  <h4>Bringing your brand to life IRL, with events and experiential moments that stop (foot) traffic and spark social and media coverage.<\/h4>\n<\/div>\n\n<div id=\"Influencer\" class=\"tabcontent\">\n  <h4>From celebs and macro influencers to micro influencers and subject-matter-experts, we know all the names to get your brand on the right feeds.<\/h4>\n<\/div>\n\n<div id=\"Production\" class=\"tabcontent\">\n  <h4>From TikToks to TVCs, event coverage to OOH, we do high-value production for some of Australia\u2019s biggest brands.<\/h4>\n<\/div>\n\n<div id=\"Media\" class=\"tabcontent\">\n  <h4>Adept at building buzz, we\u2019re experts at creating impact and getting your brand in the media, with the best black book in town with news, lifestyle, food and drinks media.<\/h4>\n<\/div>\n\n<div id=\"Strategy\" class=\"tabcontent\">\n  <h4>Whether you need a year-long marketing strategy or a campaign plan with execution for a single burst, we can support.<\/h4>\n<\/div>\n\n<div id=\"Branding\" class=\"tabcontent\">\n  <h4>We work with both global and owner-operator brands to devise brand strategy, positioning and visual identity, and can support on rollout across owned channels \u2014 from website to socials.<\/h4>\n<\/div>\n<\/div>\n\n<script>\nfunction openCity(evt, cityName) {\n  \/\/ Declare all variables\n  var i, tabcontent, tablinks;\n\n  \/\/ Get all elements with class=\"tabcontent\" and hide them\n  tabcontent = document.getElementsByClassName(\"tabcontent\");\n  for (i = 0; i < tabcontent.length; i++) {\n    tabcontent[i].style.display = \"none\";\n  }\n\n  \/\/ Get all elements with class=\"tablinks\" and remove the class \"active\"\n  tablinks = document.getElementsByClassName(\"tablinks\");\n  for (i = 0; i < tablinks.length; i++) {\n    tablinks[i].className = tablinks[i].className.replace(\" active\", \"\");\n  }\n\n  \/\/ Show the current tab, and add an \"active\" class to the button that opened the tab\n  document.getElementById(cityName).style.display = \"flex\";\n  evt.currentTarget.className += \" active\";\n}\n\/\/ Get the element with id=\"defaultOpen\" and click on it\ndocument.getElementById(\"defaultOpen\").click();\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de8b626 e-flex e-con-boxed e-con e-parent\" data-id=\"de8b626\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72e4b3 elementor-align-center elementor-widget__width-inherit footer-button elementor-widget elementor-widget-button\" data-id=\"c72e4b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/liquidideas.com.au\/#CaseStudies\" id=\"footerCTA\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Looking for our work? <i>View Case Studies<\/i><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e35d19 e-flex e-con-boxed e-con e-parent\" data-id=\"6e35d19\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6f086 elementor-widget elementor-widget-heading\" data-id=\"4e6f086\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Our CLIENTS<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647c5b0 elementor-widget elementor-widget-gallery\" data-id=\"647c5b0\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:6,&quot;columns_tablet&quot;:4,&quot;columns_mobile&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.21.0 - 20-05-2024 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