{"id":2270,"date":"2025-06-04T08:54:56","date_gmt":"2025-06-04T08:54:56","guid":{"rendered":"https:\/\/liquidideas.com.au\/?p=2270"},"modified":"2025-06-04T09:08:50","modified_gmt":"2025-06-04T09:08:50","slug":"extremejapanesespirit","status":"publish","type":"post","link":"https:\/\/liquidideas.com.au\/?p=2270","title":{"rendered":"Extreme Japanese Spirit for -196"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2270\" class=\"elementor elementor-2270\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694b3438 e-flex e-con-boxed e-con e-parent\" data-id=\"694b3438\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3030ec4 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3030ec4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1465\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-scaled.jpg\" class=\"attachment-full size-full wp-image-2278\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-scaled.jpg 2560w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Extreme-Japanese-Spirit-for-196-min-2048x1172.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea39a79 e-flex e-con-boxed e-con e-parent\" data-id=\"7ea39a79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b848a71 elementor-widget elementor-widget-heading\" data-id=\"4b848a71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">MINUS 196<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef8f0a2 elementor-widget elementor-widget-heading\" data-id=\"5ef8f0a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Extreme Japanese Spirit for -196<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517ab55d tags elementor-widget elementor-widget-heading\" data-id=\"517ab55d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?cat=19\" rel=\"tag\">Creative<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=12\" rel=\"tag\">Earned Media<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=13\" rel=\"tag\">Events<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=10\" rel=\"tag\">Influencer<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=18\" rel=\"tag\">Partnerships<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=14\" rel=\"tag\">Production<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a0f65e0 e-flex e-con-boxed e-con e-parent\" data-id=\"2a0f65e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771a67dc elementor-widget elementor-widget-heading\" data-id=\"771a67dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Since launching -196 into the Australian market in 2022, Liquid has been a key creative partner behind the brand\u2019s boldest and most buzzworthy moments. <br><br>\nWe\u2019ve thrown a party inside a Japanese convenience store, produced content across Australia and Japan (producing over 300 pieces and counting), and activated at the towering 11-metre Extreme Vending Machine at SXSW Sydney. <br><br>\nWe've also cultivated a crew of aligned influencers, artists and cultural tastemakers \u2014 building a loyal fanbase and helping cement -196 as one of the country\u2019s most distinctive drinks brands.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a162dcb e-flex e-con-boxed e-con e-parent\" data-id=\"a162dcb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ca38c7 e-con-full e-flex e-con e-child\" data-id=\"1ca38c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ada8106 e-con-full e-flex e-con e-child\" data-id=\"ada8106\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05ad4f8 elementor-widget elementor-widget-image\" data-id=\"05ad4f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-01-min-587x1024.jpg\" class=\"attachment-large size-large wp-image-2272\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-01-min-587x1024.jpg 587w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-01-min-172x300.jpg 172w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-01-min-768x1339.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-01-min.jpg 881w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff4c08 e-con-full e-flex e-con e-child\" data-id=\"1ff4c08\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35253c elementor-widget elementor-widget-image\" data-id=\"f35253c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-02-min-587x1024.jpg\" class=\"attachment-large size-large wp-image-2273\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-02-min-587x1024.jpg 587w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-02-min-172x300.jpg 172w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-02-min-768x1339.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-02-min.jpg 881w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3a7d2 e-con-full e-flex e-con e-child\" data-id=\"3b3a7d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfcacf elementor-widget elementor-widget-image\" data-id=\"1cfcacf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-03-min-587x1024.jpg\" class=\"attachment-large size-large wp-image-2274\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-03-min-587x1024.jpg 587w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-03-min-172x300.jpg 172w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-03-min-768x1339.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/minus196-03-min.jpg 881w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2fb6a2 e-flex e-con-boxed e-con e-parent\" data-id=\"4f2fb6a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb45a3f e-con-full e-flex e-con e-child\" data-id=\"cb45a3f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4181aaac elementor-widget elementor-widget-heading\" data-id=\"4181aaac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e569c49 e-con-full e-flex e-con e-child\" data-id=\"5e569c49\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bf26c8e e-grid e-con-boxed e-con e-child\" data-id=\"7bf26c8e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb87221 elementor-widget elementor-widget-counter\" data-id=\"2bb87221\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">in earned reach at launch<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"6\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c1f3a6 elementor-widget elementor-widget-counter\" data-id=\"53c1f3a6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">earned clips, including Pedestrian TV, BuzzFeed, Junkee and news.com.au<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"50\" data-from-value=\"40\" data-delimiter=\",\">40<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7243b37 elementor-widget elementor-widget-counter\" data-id=\"7243b37\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">paid social CPM maintained<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">$<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"2\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d8db9 elementor-widget elementor-widget-counter\" data-id=\"57d8db9\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">paid engagement rate <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"8.73\" data-from-value=\"8\" data-delimiter=\",\">8<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dc475 elementor-widget elementor-widget-counter\" data-id=\"61dc475\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Attendees at -196 Convenience World event<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"200\" data-from-value=\"100\" data-delimiter=\",\">100<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4651e7f e-flex e-con-boxed e-con e-parent\" data-id=\"4651e7f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5445c4 e-con-full e-flex e-con e-child\" data-id=\"c5445c4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc8ae51 e-con-full e-flex e-con e-child\" data-id=\"dc8ae51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd25d71 elementor-widget elementor-widget-video\" data-id=\"bd25d71\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video 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data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=454\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-1024x586.jpg\" class=\"attachment-large size-large wp-image-626\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=454\">Taking to the road, with Empty Esky<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tCanadian Club\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"547\" class=\"elementor elementor-547 e-loop-item e-loop-item-1996 post-1996 post type-post status-publish format-standard has-post-thumbnail hentry category-earned-media category-influencer category-production category-social-and-paid-media\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9d19cfd e-flex e-con-boxed e-con e-parent\" data-id=\"9d19cfd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52edd18 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"52edd18\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=1996\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-1024x586.jpg\" class=\"attachment-large size-large wp-image-1998\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/08\/Australian-eggs-01-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=1996\">PR and social for Australian Eggs<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tAUSTRALIAN EGGS\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MINUS 196<\/p>\n","protected":false},"author":1,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,12,13,10,18,14],"tags":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-earned-media","category-events","category-influencer","category-partnerships","category-production"],"_links":{"self":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2270"}],"version-history":[{"count":5,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/2270\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/2270\/revisions\/2284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}