{"id":451,"date":"2024-05-29T03:32:34","date_gmt":"2024-05-29T03:32:34","guid":{"rendered":"https:\/\/liquidideas.com.au\/?p=451"},"modified":"2025-06-04T06:28:35","modified_gmt":"2025-06-04T06:28:35","slug":"minus196","status":"publish","type":"post","link":"https:\/\/liquidideas.com.au\/?p=451","title":{"rendered":"Creating the next cult RTD"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"451\" class=\"elementor elementor-451\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694b3438 e-flex e-con-boxed e-con e-parent\" data-id=\"694b3438\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3030ec4 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3030ec4\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1465\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-scaled.jpg\" class=\"attachment-full size-full wp-image-452\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-scaled.jpg 2560w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Minus196-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea39a79 e-flex e-con-boxed e-con e-parent\" data-id=\"7ea39a79\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b848a71 elementor-widget elementor-widget-heading\" data-id=\"4b848a71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">MINUS 196<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef8f0a2 elementor-widget elementor-widget-heading\" data-id=\"5ef8f0a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the next cult RTD<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517ab55d tags elementor-widget elementor-widget-heading\" data-id=\"517ab55d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?cat=12\" rel=\"tag\">Earned Media<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=10\" rel=\"tag\">Influencer<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a0f65e0 e-flex e-con-boxed e-con e-parent\" data-id=\"2a0f65e0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771a67dc elementor-widget elementor-widget-heading\" data-id=\"771a67dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strong Zero \u2014 Suntory's #1 RTD in Japan \u2014 was set to enter the Aussie market in 2021 under the new name of -196, and we were tasked to drive awareness and hype amongst an 18-25 audience.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96107b1 e-flex e-con-boxed e-con e-parent\" data-id=\"96107b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4e4d81 elementor-widget elementor-widget-image\" data-id=\"6f4e4d81\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2070\" height=\"1152\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962.jpg\" class=\"attachment-full size-full wp-image-608\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962.jpg 2070w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962-300x167.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962-1024x570.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962-768x427.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962-1536x855.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/minus1962-2048x1140.jpg 2048w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2fb6a2 e-flex e-con-boxed e-con e-parent\" data-id=\"4f2fb6a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb45a3f e-con-full e-flex e-con e-child\" data-id=\"cb45a3f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4181aaac elementor-widget elementor-widget-heading\" data-id=\"4181aaac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e569c49 e-con-full e-flex e-con e-child\" data-id=\"5e569c49\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bf26c8e e-grid e-con-boxed e-con e-child\" data-id=\"7bf26c8e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb87221 elementor-widget elementor-widget-counter\" data-id=\"2bb87221\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In actual reach<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"6\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c1f3a6 elementor-widget elementor-widget-counter\" data-id=\"53c1f3a6\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">media clips, across trade and consumer targets<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"50\" data-from-value=\"40\" data-delimiter=\",\">40<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563c99ba elementor-widget elementor-widget-counter\" data-id=\"563c99ba\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">in social influencer reach<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"3\" data-from-value=\"1\" data-delimiter=\",\">1<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4128d984 e-flex e-con-boxed e-con e-parent\" data-id=\"4128d984\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aeadf6e elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6aeadf6e\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:547,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/liquidideas.com.au\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-loop-builder.min.css\">\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-547\">.elementor-547 .elementor-element.elementor-element-9d19cfd{--display:flex;--background-transition:0.3s;}.elementor-547 .elementor-element.elementor-element-27b659d{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;}.elementor-547 .elementor-element.elementor-element-a344403 .elementor-heading-title{font-family:\"Instrument\", Sans-serif;font-weight:400;}.elementor-547 .elementor-element.elementor-element-a344403{width:var( --container-widget-width, 80% );max-width:80%;--container-widget-width:80%;--container-widget-flex-grow:0;}.elementor-547 .elementor-element.elementor-element-71ca2ef .elementor-widget-container{text-align:right;font-family:\"Matter\", Sans-serif;font-size:18px;font-weight:400;text-transform:uppercase;line-height:18px;}.elementor-547 .elementor-element.elementor-element-71ca2ef{width:var( --container-widget-width, 20% );max-width:20%;--container-widget-width:20%;--container-widget-flex-grow:0;}@media(max-width:767px){.elementor-547 .elementor-element.elementor-element-27b659d{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;}.elementor-547 .elementor-element.elementor-element-a344403 .elementor-heading-title{font-size:32px;}.elementor-547 .elementor-element.elementor-element-a344403{--container-widget-width:80%;--container-widget-flex-grow:0;width:var( --container-widget-width, 80% );max-width:80%;}.elementor-547 .elementor-element.elementor-element-71ca2ef .elementor-widget-container{font-size:16px;}.elementor-547 .elementor-element.elementor-element-71ca2ef{--container-widget-width:20%;--container-widget-flex-grow:0;width:var( --container-widget-width, 20% );max-width:20%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"547\" class=\"elementor elementor-547 e-loop-item e-loop-item-651 post-651 post type-post status-publish format-standard has-post-thumbnail hentry category-earned-media category-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9d19cfd e-flex e-con-boxed e-con e-parent\" data-id=\"9d19cfd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52edd18 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"52edd18\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=651\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1024x586.jpg\" class=\"attachment-large size-large wp-image-656\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=651\">Re-imagining the non-alc category<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tLYRE'S\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"547\" class=\"elementor elementor-547 e-loop-item e-loop-item-718 post-718 post type-post status-publish format-standard has-post-thumbnail hentry category-earned-media\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9d19cfd e-flex e-con-boxed e-con e-parent\" data-id=\"9d19cfd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52edd18 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"52edd18\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=718\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1024x586.jpg\" class=\"attachment-large size-large wp-image-720\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=718\">Soft power for a hard seltzer<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tWHITE CLAW\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MINUS 196<\/p>\n","protected":false},"author":1,"featured_media":452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,10],"tags":[],"class_list":["post-451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earned-media","category-influencer"],"_links":{"self":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=451"}],"version-history":[{"count":5,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":2140,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/451\/revisions\/2140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/media\/452"}],"wp:attachment":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}