{"id":454,"date":"2024-05-29T03:33:48","date_gmt":"2024-05-29T03:33:48","guid":{"rendered":"https:\/\/liquidideas.com.au\/?p=454"},"modified":"2025-06-04T06:29:12","modified_gmt":"2025-06-04T06:29:12","slug":"canadianclub","status":"publish","type":"post","link":"https:\/\/liquidideas.com.au\/?p=454","title":{"rendered":"Taking to the road, with Empty Esky"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"454\" class=\"elementor elementor-454\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0be7ad e-flex e-con-boxed e-con e-parent\" data-id=\"2e0be7ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a2ab9d elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"10a2ab9d\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1465\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-scaled.jpg\" class=\"attachment-full size-full wp-image-626\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-scaled.jpg 2560w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-Club-hero-1-2048x1172.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a50c01a e-flex e-con-boxed e-con e-parent\" data-id=\"3a50c01a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae3e4a7 elementor-widget elementor-widget-heading\" data-id=\"6ae3e4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Canadian Club<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f55b08d elementor-widget elementor-widget-heading\" data-id=\"3f55b08d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taking to the road, with Empty Esky<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718d9776 tags elementor-widget elementor-widget-heading\" data-id=\"718d9776\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?cat=12\" rel=\"tag\">Earned Media<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=10\" rel=\"tag\">Influencer<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=14\" rel=\"tag\">Production<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=11\" rel=\"tag\">Social &amp; Paid Media<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e44597e e-flex e-con-boxed e-con e-parent\" data-id=\"e44597e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48e670f5 elementor-widget elementor-widget-heading\" data-id=\"48e670f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liquid was briefed to develop a summer campaign to engage regional areas with the C.C. brand and support those disproportionately affected by the myriad challenges of 2020 \u2014 COVID-19 and the bushfires.\n<br><br>\nIn response, we teamed up with tourism not-for-profit Empty Esky and TV personalities Adam and Symon of Gogglebox fame, to launch the C.C Regional Tour, unearthing the hidden gems of the regions and visiting C.C venues along the way. With a host of social content developed per trip, the tour was amplified extensively across owned, paid and partner channels \u2014 putting regional Australia firmly in the spotlight after a year of major headwinds.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61123d46 e-flex e-con-boxed e-con e-parent\" data-id=\"61123d46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a333b4 elementor-widget elementor-widget-image\" data-id=\"74a333b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2070\" height=\"1152\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01.jpg\" class=\"attachment-full size-full wp-image-616\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01.jpg 2070w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01-300x167.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01-1024x570.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01-768x427.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01-1536x855.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-01-2048x1140.jpg 2048w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7217a1 e-flex e-con-boxed e-con e-parent\" data-id=\"c7217a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f317203 elementor-widget elementor-widget-text-editor\" data-id=\"f317203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>All campaign KPIs were smashed, campaign partners over-delivered assets by 450% thanks to negotiation and brilliant working relationships, and branded content from talent outperformed all benchmarks from their previous partner campaigns.<\/p><p>Following this success, Canadian Club have engaged Liquid to roll the campaign out again for a second year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28444432 e-flex e-con-boxed e-con e-parent\" data-id=\"28444432\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdbe42f e-con-full e-flex e-con e-child\" data-id=\"cdbe42f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-566d2158 elementor-widget elementor-widget-heading\" data-id=\"566d2158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-624d1efa e-con-full e-flex e-con e-child\" data-id=\"624d1efa\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5e0c020d e-grid e-con-boxed e-con e-child\" data-id=\"5e0c020d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d00b875 elementor-widget elementor-widget-counter\" data-id=\"2d00b875\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In organic reach<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"900\" data-from-value=\"800\" data-delimiter=\",\">800<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15131686 elementor-widget elementor-widget-counter\" data-id=\"15131686\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Campaign reach KPI exceeded by 200%<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"200\" data-from-value=\"100\" data-delimiter=\",\">100<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f32a0fd e-flex e-con-boxed e-con e-parent\" data-id=\"2f32a0fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1072b3b0 e-con-full e-flex e-con e-child\" data-id=\"1072b3b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46a7c993 elementor-widget elementor-widget-image\" data-id=\"46a7c993\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"910\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-02-900x1024.jpg\" class=\"attachment-large size-large wp-image-614\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-02-900x1024.jpg 900w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-02-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-02-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-02.jpg 1013w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c2c4dc7 e-con-full e-flex e-con e-child\" data-id=\"7c2c4dc7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-667699d4 elementor-widget elementor-widget-image\" data-id=\"667699d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-03-901x1024.jpg\" class=\"attachment-large size-large wp-image-615\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-03-901x1024.jpg 901w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-03-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-03-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-03.jpg 1014w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33c004da e-flex e-con-boxed e-con e-parent\" data-id=\"33c004da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4632436e elementor-widget elementor-widget-image\" data-id=\"4632436e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2070\" height=\"1152\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04.jpg\" class=\"attachment-full size-full wp-image-613\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04.jpg 2070w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04-300x167.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04-1024x570.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04-768x427.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04-1536x855.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/Canadian-club-04-2048x1140.jpg 2048w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-585beb36 e-flex e-con-boxed e-con e-parent\" data-id=\"585beb36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7634524f elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"7634524f\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:547,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/liquidideas.com.au\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-loop-builder.min.css\">\t\t<div class=\"elementor-loop-container elementor-grid\">\n\t\t<style id=\"loop-547\">.elementor-547 .elementor-element.elementor-element-9d19cfd{--display:flex;--background-transition:0.3s;}.elementor-547 .elementor-element.elementor-element-27b659d{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--background-transition:0.3s;}.elementor-547 .elementor-element.elementor-element-a344403 .elementor-heading-title{font-family:\"Instrument\", Sans-serif;font-weight:400;}.elementor-547 .elementor-element.elementor-element-a344403{width:var( --container-widget-width, 80% );max-width:80%;--container-widget-width:80%;--container-widget-flex-grow:0;}.elementor-547 .elementor-element.elementor-element-71ca2ef .elementor-widget-container{text-align:right;font-family:\"Matter\", Sans-serif;font-size:18px;font-weight:400;text-transform:uppercase;line-height:18px;}.elementor-547 .elementor-element.elementor-element-71ca2ef{width:var( --container-widget-width, 20% );max-width:20%;--container-widget-width:20%;--container-widget-flex-grow:0;}@media(max-width:767px){.elementor-547 .elementor-element.elementor-element-27b659d{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;}.elementor-547 .elementor-element.elementor-element-a344403 .elementor-heading-title{font-size:32px;}.elementor-547 .elementor-element.elementor-element-a344403{--container-widget-width:80%;--container-widget-flex-grow:0;width:var( --container-widget-width, 80% );max-width:80%;}.elementor-547 .elementor-element.elementor-element-71ca2ef .elementor-widget-container{font-size:16px;}.elementor-547 .elementor-element.elementor-element-71ca2ef{--container-widget-width:20%;--container-widget-flex-grow:0;width:var( --container-widget-width, 20% );max-width:20%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"547\" class=\"elementor elementor-547 e-loop-item e-loop-item-718 post-718 post type-post status-publish format-standard has-post-thumbnail hentry category-earned-media\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9d19cfd e-flex e-con-boxed e-con e-parent\" data-id=\"9d19cfd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52edd18 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"52edd18\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=718\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1024x586.jpg\" class=\"attachment-large size-large wp-image-720\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/white-claw-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=718\">Soft power for a hard seltzer<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tWHITE CLAW\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"547\" class=\"elementor elementor-547 e-loop-item e-loop-item-2197 post-2197 post type-post status-publish format-standard has-post-thumbnail hentry category-creative category-earned-media category-influencer category-partnerships category-production category-social-and-paid-media\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9d19cfd e-flex e-con-boxed e-con e-parent\" data-id=\"9d19cfd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52edd18 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"52edd18\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/liquidideas.com.au\/?p=2197\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1024x586.jpg\" class=\"attachment-large size-large wp-image-2199\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=2197\">Canadian Club x Peking Duk<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tCanadian Club\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Canadian Club<\/p>\n","protected":false},"author":1,"featured_media":626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,10,14,11],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-earned-media","category-influencer","category-production","category-social-and-paid-media"],"_links":{"self":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=454"}],"version-history":[{"count":5,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":2143,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/posts\/454\/revisions\/2143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=\/wp\/v2\/media\/626"}],"wp:attachment":[{"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liquidideas.com.au\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}