{"id":457,"date":"2024-05-29T03:35:36","date_gmt":"2024-05-29T03:35:36","guid":{"rendered":"https:\/\/liquidideas.com.au\/?p=457"},"modified":"2025-06-04T06:29:41","modified_gmt":"2025-06-04T06:29:41","slug":"birdseye","status":"publish","type":"post","link":"https:\/\/liquidideas.com.au\/?p=457","title":{"rendered":"Creating the &#8216;Future of Favourites&#8217; with Plant Based Meat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"457\" class=\"elementor elementor-457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eac862c e-flex e-con-boxed e-con e-parent\" data-id=\"7eac862c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55f005ed elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"55f005ed\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1465\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-scaled.jpg\" class=\"attachment-full size-full wp-image-458\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-scaled.jpg 2560w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birdseye-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-208dca0e e-flex e-con-boxed e-con e-parent\" data-id=\"208dca0e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23ede180 elementor-widget elementor-widget-heading\" data-id=\"23ede180\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Birds Eye<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781805d0 elementor-widget elementor-widget-heading\" data-id=\"781805d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the &#8216;Future of Favourites&#8217; with Plant Based Meat<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551ee179 tags elementor-widget elementor-widget-heading\" data-id=\"551ee179\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?cat=12\" rel=\"tag\">Earned Media<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=13\" rel=\"tag\">Events<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=10\" rel=\"tag\">Influencer<\/a><a href=\"https:\/\/liquidideas.com.au\/?cat=11\" rel=\"tag\">Social &amp; Paid Media<\/a><\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ffaeb5 e-flex e-con-boxed e-con e-parent\" data-id=\"1ffaeb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fddee86 elementor-widget elementor-widget-heading\" data-id=\"6fddee86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In 2021, Birds Eye was entering the Plant Based Meat (PBM) category and briefed Liquid to announce and launch the new milestone range.<br><br>\nAs a household name, this represented a tipping point for PBM uptake, and our brief \u2014 to normalise PBM \u2014 reflected this.<br><br>\nIn response, we set out show Aussies that anywhere meat can be, PBM can be too.<br><br>\nAs the lead creative agency, we developed the \u2018Future of Favourites\u2019 platform, and launched a TTL campaign highlighting Australia\u2019s most classic and well-loved meat dishes \u2014 from spaghetti meatballs to chicken tacos \u2014 and showing that you can now enjoy all your favourite dishes minus the meat, with no compromise on flavour.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ba5bac e-flex e-con-boxed e-con e-parent\" data-id=\"51ba5bac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50681ebe elementor-widget elementor-widget-image\" data-id=\"50681ebe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2070\" height=\"1152\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01.jpg\" class=\"attachment-full size-full wp-image-643\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01.jpg 2070w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01-300x167.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01-1024x570.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01-768x427.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01-1536x855.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-01-2048x1140.jpg 2048w\" sizes=\"(max-width: 2070px) 100vw, 2070px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9e8b1c e-flex e-con-boxed e-con e-parent\" data-id=\"e9e8b1c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d831540 elementor-widget elementor-widget-text-editor\" data-id=\"7d831540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>What we did<\/strong><\/p><ul><li>Executed 2x paid media partnerships with Taste and The Morning Show<\/li><li>Engaged 3x campaign ambassadors, including Sam Wood, Adam D\u2019Sylva and Silvia Colloca and 8x high reaching influencers, used across a national media relations campaign<\/li><li>Concepted and executed a range of paid media assets across paid social including IG, FB and TikTok, as well as OLV and digital display<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20ab8189 e-flex e-con-boxed e-con e-parent\" data-id=\"20ab8189\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-225ed8b8 e-con-full e-flex e-con e-child\" data-id=\"225ed8b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd4d770 elementor-widget elementor-widget-heading\" data-id=\"1dd4d770\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a5135c2 e-con-full e-flex e-con e-child\" data-id=\"4a5135c2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c85a002 e-grid e-con-boxed e-con e-child\" data-id=\"c85a002\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbba970 elementor-widget elementor-widget-counter\" data-id=\"2bbba970\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 26-06-2024 *\/\n.elementor-counter{display:flex;justify-content:center;align-items:stretch;flex-direction:column-reverse}.elementor-counter .elementor-counter-number{flex-grow:var(--counter-number-grow,0)}.elementor-counter .elementor-counter-number-wrapper{flex:1;display:flex;font-size:69px;font-weight:600;line-height:1;text-align:center}.elementor-counter .elementor-counter-number-prefix{text-align:end;flex-grow:var(--counter-prefix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-number-suffix{text-align:start;flex-grow:var(--counter-suffix-grow,1);white-space:pre-wrap}.elementor-counter .elementor-counter-title{flex:1;display:flex;justify-content:center;align-items:center;margin:0;padding:0;font-size:19px;font-weight:400;line-height:2.5}<\/style>\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">In campaign impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"15.8\" data-from-value=\"15\" data-delimiter=\",\">15<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-706d275b elementor-widget elementor-widget-counter\" data-id=\"706d275b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Pieces of earned media coverage<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"23\" data-from-value=\"20\" data-delimiter=\",\">20<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca4d3cc elementor-widget elementor-widget-counter\" data-id=\"7ca4d3cc\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Social media impressions<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"5.1\" data-from-value=\"4\" data-delimiter=\",\">4<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3afd75 elementor-widget elementor-widget-counter\" data-id=\"e3afd75\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">video on Taste.com.au during launch month<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">#<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"1\" data-from-value=\"10\" data-delimiter=\",\">10<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2610f926 e-flex e-con-boxed e-con e-parent\" data-id=\"2610f926\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-315a2c17 e-con-full e-flex e-con e-child\" data-id=\"315a2c17\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fae093b elementor-widget elementor-widget-image\" data-id=\"4fae093b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-03-901x1024.jpg\" class=\"attachment-large size-large wp-image-642\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-03-901x1024.jpg 901w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-03-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-03-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-03.jpg 1014w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b4120f e-con-full e-flex e-con e-child\" data-id=\"54b4120f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bf8122 elementor-widget elementor-widget-image\" data-id=\"35bf8122\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"910\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-02-900x1024.jpg\" class=\"attachment-large size-large wp-image-641\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-02-900x1024.jpg 900w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-02-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-02-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-02.jpg 1013w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29a9fb07 e-flex e-con-boxed e-con e-parent\" data-id=\"29a9fb07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-699189ff e-con-full e-flex e-con e-child\" data-id=\"699189ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1828bb elementor-widget elementor-widget-image\" data-id=\"e1828bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-05-901x1024.jpg\" class=\"attachment-large size-large wp-image-640\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-05-901x1024.jpg 901w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-05-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-05-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-05.jpg 1014w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fe477bc e-con-full e-flex e-con e-child\" data-id=\"5fe477bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f55373 elementor-widget elementor-widget-image\" data-id=\"35f55373\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"910\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-04-900x1024.jpg\" class=\"attachment-large size-large wp-image-639\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-04-900x1024.jpg 900w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-04-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-04-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-04.jpg 1013w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d046b9b e-flex e-con-boxed e-con e-parent\" data-id=\"d046b9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45c8fe7 e-con-full e-flex e-con e-child\" data-id=\"45c8fe7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3765ef4 elementor-widget elementor-widget-image\" data-id=\"3765ef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"909\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-07-901x1024.jpg\" class=\"attachment-large size-large wp-image-638\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-07-901x1024.jpg 901w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-07-264x300.jpg 264w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-07-768x873.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/birds-eye-07.jpg 1014w\" sizes=\"(max-width: 800px) 100vw, 800px\" 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decoding=\"async\" width=\"800\" height=\"458\" src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1024x586.jpg\" class=\"attachment-large size-large wp-image-2199\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2025\/06\/Canadian-Club-x-Peking-Duk-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a344403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/liquidideas.com.au\/?p=2197\">Canadian Club x Peking Duk<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca2ef elementor-widget__width-initial elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"71ca2ef\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\tCanadian Club\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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src=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1024x586.jpg\" class=\"attachment-large size-large wp-image-656\" alt=\"\" srcset=\"https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1024x586.jpg 1024w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-300x172.jpg 300w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-768x439.jpg 768w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-1536x879.jpg 1536w, https:\/\/liquidideas.com.au\/wp-content\/uploads\/2024\/05\/lyles-hero-2048x1172.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27b659d e-flex e-con-boxed e-con e-child\" data-id=\"27b659d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a344403 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class=\"elementor-widget-container\">\n\t\t\tLYRE'S\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Birds 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