Case Study

Kellogg's Cereal Cafe

Cereal like you've never known it

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Kellogg’s briefed Liquid to show Aussie millennials how cereal can be eaten outside of breakfast and ‘bowl’ occasions through a content, PR, influencer and consumer experiential partnership.

In response, we created the Amazing Creations Cereal Café; a bespoke pop-up with a menu takeover featuring 16 weird, wonderful and inventive cereal-led dishes, including a Corn Flakes Crusted Chicken Burger, Rice Bubbles French Toast and Nutri-Grain Edge Oat Biscuits.

The one-week consumer activation — held at a Surry Hills café — had 1,400+ Kellogg cereal menu items sold. The top menu item – the Rice Bubbles crusted French Toast — had over 200 sales and stayed on the menu after the activation.

Following this success, the Amazing Creations campaign extended into an ongoing social and influencer program.

Drag

Results

270

Stories landed off the back of the activity

9m

In reach, with 100% brand prominence

40

Media and influencers attended launch event, including Good Food, Nova, Buzzfeed & Pedestrian

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