Celebrating mealtime messes
In response, we created the Amazing Creations Cereal Café; a bespoke pop-up with a menu takeover featuring 16 weird, wonderful and inventive cereal-led dishes, including a Corn Flakes Crusted Chicken Burger, Rice Bubbles French Toast and Nutri-Grain Edge Oat Biscuits.
The one-week consumer activation — held at a Surry Hills café — had 1,400+ Kellogg cereal menu items sold. The top menu item – the Rice Bubbles crusted French Toast — had over 200 sales and stayed on the menu after the activation.
Following this success, the Amazing Creations campaign extended into an ongoing social and influencer program.
Stories landed off the back of the activity
In reach, with 100% brand prominence
Media and influencers attended launch event, including Good Food, Nova, Buzzfeed & Pedestrian
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