Case Study

Little Bellies

Celebrating mealtime messes

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In 2019, Liquid was briefed on a one-off campaign to re-launch Australian baby and toddler snack brand Little Bellies, and grow share with new consumers. At the time, the brand was small with low awareness.

In response, we created ‘Play with your Food’ — a below-the-line campaign to promote snack-time enjoyment and learning via social media, media relations and influencers. The success of this one-off campaign paved the way for a lasting partnership, which now sees Liquid support across a wide remit in Australia, NZ, and most recently the US.

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Following this success, Liquid moved to an ongoing retainer spanning content, social, influencer, trade, media and partnerships, from 2019-present

Recent highlights include growing the social follower audience from 200 to 12,000 in 18 months, and reaching 10m parents across markets on minimal paid media with a largely organic strategy based on test, learn and optimisation

Little Bellies is now ​the largest baby and toddler snack brand in ANZ, and we’re currently supporting their global expansion into other markets

Results

75+

Pieces ​of content created (re-launch campaign)

3.2m

Reach (re-launch campaign)

6K%

Social channel growth

10m

Social reach, on minimal paid budget

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