Case Study

Universal Sony

Launching Skyscraper with VR

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Our brief was to garner consumer awareness for the launch of Skyscraper to digital and DVD. After having already launched theatrically in cinemas, we wanted to give consumers a feel for the action that could take place in their home while watching The Rock’s performance.

We built a virtual reality experience to mimic the thrilling scene where Dwyane Johnson’s character walks across a burning plank into a building, hundreds of meters above the ground. Set up in Sydney’s CBD, the scene was recreated in a real-life breathtaking skyscraper environment.

We also took this experience into media houses including NOVA, Ask Men, Mashable and IGN.

Results

1.5m

In reach

50+

Unpaid social posts from media and influencers

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