In 2022, soup brand La Zuppa was launching a comprehensive rebrand, with a new visual identity that reflected the bold flavours, fresh ingredients and cultural influences of its flavours.

We were engaged to take the new brand to market, in an integrated marketing campaign that put La Zuppa firmly on the menu for winter. Activity including all content development, relaunching and managing the brand's social channels, paid social and digital media, influencer engagement and PR.