With shared values of craftsmanship, sustainability and a connection to land, we conceived Maker’s Mark’s largest brand partnership globally to launch its new hero serve, the Gold Rush cocktail. 
A 360-degree campaign, the partnership spanned a national program of venue activations, retail promotions, content production, an extensive media buy, events, influencer partnerships, and a trade education program.
The successful campaign delivered a partnership that will live well into the future.