Liquid has proudly supported The Kids’ Cancer Project for 7+ years, helping drive donations, spark conversation, and champion the need for childhood cancer research. From ambassador profiling to earned media and campaign moments, we’ve worked hand-in-hand with TKCP to make their mission unmissable.

In 2025, we supported the national campaign for K’Day — the charity’s annual fundraising initiative — fronted by 13-year-old cancer survivor Millie and her family.

We orchestrated national media opportunities, a headline-grabbing public activation at Coogee Beach, mass merch seeding, and a skywriting stunt that secured live broadcast coverage.