With a refreshed brand identity and a multi-year partnership with Surfing Australia, Jim Beam set out to connect the brand with coastal occasions, attract new audiences, and expand consumption moments.
Liquid executed a campaign shoot celebrating coastal occasions that kicked off a national OOH media campaign. With a multi-faceted integrated campaign, Jim Beam’s brand presence was felt all summer long. Through strategic partnerships (including Bondi legend Eugene Tan from Aquabumps), earned and paid media, social content, influencer collaborations, and event activations, we positioned Jim Beam in new occasions and locations.