WHO WE ARE
WHAT WE DO
MINUS 196

Creating the next cult RTD

Strong Zero — Suntory's #1 RTD in Japan — was set to enter the Aussie market in 2021 under the new name of -196, and we were tasked to drive awareness and hype amongst an 18-25 audience.

RESULTS
In actual reach
1 M+
media clips, across trade and consumer targets
40
in social influencer reach
1 M+

Party in a convenience store

MINUS 196

Launching Australia’s first raw vodka

Tilde~ Raw Vodka
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