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WHO
WE ARE
WHAT
WE DO
MINUS 196
Creating the next cult RTD
Earned Media
Influencer
Strong Zero — Suntory's #1 RTD in Japan — was set to enter the Aussie market in 2021 under the new name of -196, and we were tasked to drive awareness and hype amongst an 18-25 audience.
RESULTS
In actual reach
1
M+
media clips, across trade and consumer targets
40
in social influencer reach
1
M+
Taking to the road, with Empty Esky
Canadian Club
Launching Australia’s first raw vodka
Tilde~ Raw Vodka