Ever dreamt of having a bar in your backyard? Apparently, you’re not alone. Jim Beam engaged Liquid in 2020 to create a below-the-line campaign to improve perception and re-engage younger audiences in the brand.

In response, we created Jim Beam Tiny Pub — an integrated campaign that gave consumers an opportunity to reinvent the home entertaining occasion with a chance to win their very own backyard bar, a tiny stillhouse. The multi-channel campaign reached the brand’s social fans through paid and organic social, media partnerships, earned media and influencer. Simple? Totally. Effective? Absolutely.

The results speak for themselves. The 2020 campaign proved such a success that Liquid was commissioned to repeat again in 2021.