In March 2025, St Hugo hit the fast lane with the launch of Enchanté Rosé — their latest drop in partnership with Formula 1 legend Daniel Ricciardo.

Liquid Ideas revved up a national launch campaign, with a media and influencer remit, putting the spotlight on St Hugo’s iconic activation at the 2025 Formula 1 Louis Vuitton Australian Grand Prix. We led talent partnerships, hosting 30 high-profile personalities trackside across the action-packed weekend.

Backed by paid and earned media, the campaign delivered social buzz for St Hugo during a crowded time — both on and off the circuit.