Liquid Ideas brought Malibu’s global ‘Don’t Drink & Dive’ campaign to Aussie shores, diving headfirst into a mission to raise awareness of the dangers of mixing alcohol and water.

Driving the campaign end-to-end, we enlisted a panel of iconic Aussie talent, including Olympic legend Cate Campbell alongside Bondi Rescue favourites. Backed by CSR partner Swimming Australia and a newsworthy, talent-led media strategy, we lined up media opps across major outlets, making waves across the country and reminding Aussies to keep it fun and safe around the water.