Grappa

Launching Grappa The Rocks

When Grappa opened their second restaurant inside the former Rockpool Bar & Grill site — one of Sydney’s most storied addresses — Liquid was brought in to lead comms and PR and launch the venue alongside owners Charlie and Virginie. We designed a new website for both venues, developed all campaign messaging, executed a national media relations campaign with a focus on Sydney’s top food and news titles, and took over content creation & social media management. The results? A launch that made serious noise with Sydney’s food scene & helped ensure jam packed opening months at Grappa The Rocks.

RESULTS
pieces of earned coverage
40 +
in potential earned media reach
20 M
new website visitors during launch week
0 K
organic social impressions in two months
0 M
booking clicks from stories in one month
500
new social followers in two months
4 K