Liquid was engaged to drive the brand development and positioning for Tilde~ Raw Vodka, and launch the new spirit via earned, owned and paid activities.

To kick off, we developed Tilde's visual brand guidelines, and concepted and spearheaded a shoot to capture the key visuals to launch and sustain the brand across social, paid media, trade and POS.

Liquid continue to oversee the Tilde's campaign, social and paid activities. Check out the juicy socials at @tilderawau.