In 2023, Liquid was briefed to launch St Hugo’s finest wine to date, Vetus Purum, to media and tastemakers. We held an ultra-exclusive dinner event at produce-first fine dining venue, Fred’s Paddington, in partnership with Vogue Australia.

Every touchpoint was centred around St Hugo’s ‘pursuit of the best-of-the-best’ — from highly curated paired dishes, through to the menu design, venue styling, and even the choice of decanters. The event was supported by a wider campaign, including content production, a broader partnership with Vogue, and partnerships with tastemakers for social amplification.