As Four Pillars’ earned agency of record for over a decade, Liquid has helped shape the brand’s rise from local standout to one of the most awarded gins in the world.

When they partnered with cult bakery Lune Croissanterie in 2025 to create a world-first Croissant Gin, we were tasked with making it a cultural moment.

Our remit: drive mass awareness from Day 1, while spotlighting new Head Distiller Sarah Prowse as the creative force behind the liquid. From influencer seeding and product pitching to talent profiling and media engagement, we baked in hype, credibility and coverage — delivering a launch as bold and buttery as the gin itself.