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Canadian Club

Canadian Club x Peking Duk

In 2024, Liquid launched a partnership with Canadian Club and Aussie music legends Peking Duk to unveil a very special piece of attire – the retro ‘Bad Bomber’ — the newest installment in Canadian Club’s iconic winter Bad Sweater range.

We conceived the partnership, led the campaign creative, shot all launch content, and managed PR and influencer comms to great success, with the campaign set to repeat in 2025!

RESULTS
media clips
1
media reach
1 M
engagements on campaign content
0 K+
page views driven to ecomm
1 K

Taking to the road, with Empty Esky

Canadian Club
LaZuppa pumpkin on a pink background

Warming up winter with La Zuppa

LA ZUPPA
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