Liquid was engaged as the sole agency partner to launch the Mumm Terroir range, a series of regionally expressive sparkling wines designed to shift the brand into more relaxed drinking moments.

From an exclusive Boathouse Rose Bay media lunch in partnership with the prestigious Matakauri Lodge, to a chef partnership with Analiese Gregory, trade storytelling, influencer seeding and content creation, we’ve delivered multi-channel campaigns that brought luxury to life — driving trial and third-party endorsement at scale.

Coverage highlights included a Page 3 feature in The Australian, Good Weekend, a Sky News TV segment, Australian Financial Review, Broadsheet and 2GB.