Since launching -196 into the Australian market in 2022, Liquid has been a key creative partner behind the brand’s boldest and most buzzworthy moments.

We’ve thrown a party inside a Japanese convenience store, produced content across Australia and Japan (producing over 300 pieces and counting), and activated at the towering 11-metre Extreme Vending Machine at SXSW Sydney.

We've also cultivated a crew of aligned influencers, artists and cultural tastemakers — building a loyal fanbase and helping cement -196 as one of the country’s most distinctive drinks brands.